LAUREN PROPPS
Creative Direction + Social Content
I help visually driven brands turn the content they already have into consistent, considered social content.
CREATIVE DIRECTION / SOCIAL DESIGN / VIDEO EDITING / CONTENT PLANNING
SELECTED WORK ────────
RYDER XX
Creative Direction + Social Content
Ongoing creative direction and social content development for RYDER XX, including campaign concepts, editorial content, social design, video editing, and monthly content planning.
WHAT I DO ────────
01
Creative Direction
Build a clear, cohesive visual direction for your
brand and monthly content.
04
Carousels + Social Design
Create thoughtful, on-brand static posts and carousels designed for social.
02
Social Content Strategy
Turn your goals, ideas and existing assets into a focused monthly content plan.
05
Copy + Captions
Develop clear, brand-aligned copy to support each piece of content.
03
Video Editing
Transform client-provided footage into polished, platform-ready short-form content.
06
Content Planning
Create a simple monthly roadmap so your team knows what to post and when.