LAUREN PROPPS
Creative Direction + Social Content
I help visually driven brands turn the content they already have into consistent, considered social content.
CREATIVE DIRECTION / SOCIAL DESIGN / VIDEO EDITING / CONTENT PLANNING
SELECTED WORK ────────
RYDER XX
Creative Direction + Social Content
Ongoing creative direction and social content development for RYDER XX, including campaign concepts, editorial content, social design, video editing, and monthly content planning.
WHAT I DO ────────
01
Creative Direction
04
Carousels + Social Design
Build a clear, cohesive visual direction for your
brand and monthly content.
Create thoughtful, on-brand static posts and carousels designed for social.
02
Social Content Strategy
Turn your goals, ideas and existing assets into a focused monthly content plan.
05
Copy + Captions
03
Video Editing
Develop clear, brand-aligned copy to support each piece of content.
Transform client-provided footage into polished, platform-ready short-form content.
06
Content Planning
Create a simple monthly roadmap so your team knows what to post and when.
MONTHLY CONTENT STUDIO ────
Your brand already has something to say.
I help you turn the content you already have into consistent, considered social content.
Starting at $1,750/month
4 edited Reels / TikToks
4 Static or carousel posts
Captions for all 8 assets
Monthly creative direction
ABOUT LAUREN
Content plan + posting calendar
Instagram + TikTok-ready exports
One monthly strategy call
One revision round
Client-provided photo and video assets. Posting, scheduling, community management, photography, and filming are not included.
Lauren Propps is a creative director and visual storyteller focused on helping visually driven brands turn their ideas and existing assets into thoughtful, cohesive social content.
She works at the intersection of strategy, design, and storytelling to create content systems that help brands show up with clarity, consistency, and style.